View news and innovations from PACK EXPO 2024
View all the latest news and innovations from PACK EXPO International 2024

Pack redesign moves protein bar to third place in category

In a June 2017 article in Inc. magazine, ‘How a Packaging Overhaul Rescued This Protein Bar Company From Obscurity,’ author Stephanie Shomer tells how, ‘Sometimes, the only ingredient is simplicity.’

Pfw 4809 Rxbar Apple Wh 1

The article focuses on a new package design for RxBar that won an Inc. 2017 Design Award for Package Design. As Schomer relates, the protein bar from RxBar company founders Peter Rahal and Jared Smith was introduced in 2013 in packaging they designed themselves using PowerPoint.

Back to Basics: Understanding Conveyors for Food Processing
Discover how modern conveyors enhance food processing—boost efficiency, ensure safety, and save space. Explore the latest tech and tips to optimize your operations.
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Back to Basics: Understanding Conveyors for Food Processing