So when the Houston-based company introduced a new line of products, “we wanted to communicate this shine equity to consumers. Shrink-sleeve labels give five of those new products the best shelf presence possible and allow us to convey important information to consumers,” he says.
The sleeve labels are made from a monolayer 2-mil modified PETG film that’s converted by SleeveCo (www.sleeveco.com). SleeveCo gravure-prints the striking labels in eight colors. SleeveCo worked closely with the packager and with designer WBK (www.wbk.com) to make sure that text and graphics would be visually stunning after the label was shrunk to the bottle. That was especially challenging with two of the trigger-spray bottles, which are molded with contoured finger grips in their neck areas.
The “front” of the sleeve label features a blazing red background, with product name, a brief description, and an image of the automotive part that the cleaner serves. The back panel offers directions and a boxed area that cross-promotes other Black Magic products. Cautionary info and first aid details appear on a side panel.
