That’s how Gregg Temple, President of Minneapolis-based Meyers, a $60 million converter of label, card, and retail marketing solutions, describes the potential he sees in his firm’s recently installed hybrid flexo/digital press. Called “MPS EF SYMJET powered by Domino,” the flexo press comes from MPS and the N610i digital press is from Domino.
“The selling point for my team with this press is really the versatility that it has in being able to provide unique graphic enhancements, as well as the digital ability to move from one version to the next quickly and efficiently from a make-ready standpoint,” says Eric Pohl, VP Sales & New Business Development at Meyers. “But more than anything, it’s really the enhancements that we can put on the labels. For example, being able to hit a specific PMS or logo color of a client, and then move into the Domino digital to do the four-color process imaging or variable printing, the two hits of opaque white, to be able to add textures, and then to be able to add cold foil to the label. Those are the things that the Sales team has grabbed onto and is promoting.”
