A barn beside a rural N.C. highway may be an unlikely headquarters for an authentic Italian salami factory, yet that’s exactly where the eight-man crew of the San Giuseppe Salami Company hones their craft daily. For nearly two decades, the company founder, Giacomo Santomauro, son of Italian immigrants, has produced some of the finest Italian salamis,sausages, and deli meats in North Carolina, selling them at his namesake market in Greensboro.The company produces, processes, and package our products completely in-house using NC-raised ingredients, and does co-manufacture and co-pack for a couple small local farms that bring their own pork to be processed.
Now, by pairing all-new, consumer-friendly packaging with a product now crafted without the use of gluten or added nitrates and nitrites, Santomauro has his eye on completely disrupting the local retail market.
“We’ve always focused on the quality, flavor and authenticity of our product. Quality has always come first,” Santomauro said. “Now we’ve gotten to a place where we can put new energy into our packaging and presentation. We think we’re a great fit for the broader retail market.”
According to the company, the packaging industry first – a resealable stand-up bag, changing the way salami has to be displayed while allowing consumers the ability to reseal their product for later. By incorporating the resealable component, consumers are more likely to hold onto the packaging and interact with it longer, increasing the number of brand impressions.
