According to “Global Packaging Trends,” a new report compiled by Euromonitor International for PMMI Business Intelligence, two major trends continue to drive packaging in the United States (the leading market shaping trends for North America) – convenience and sustainability.
Packaging across multiple categories such as packaged food, alcoholic and non-alcoholic beverages, and beauty and personal care is being driven by convenience, while the desire for environment sustainability has prompted manufacturers and retailers to use new eco-friendly materials, redesign pack types, and institute promotional programs to encourage reuse of materials. The United States is expected to have a 24.4 billion unit absolute volume growth by 2023.
Across North America, PET bottles accounted for the highest share in the packaging category, posting a CAGR growth of 2.3% over 2013/18, and boosted by the use of PET bottles in the wine and read-to-drink coffee segment. PET bottles are expected to remain dominant in North America over 2018/23, though environmental concerns regarding plastic use among North Americans have led several manufacturers to introduce rPET (recyclable PET). This market is expected to see a 14 billion unit absolute volume growth by 2023.
Within flexible packaging in North America, stand-up pouches accounted for a dynamic CAGR of 7.9% in confectionery packaging in the USA over 2013/18. This category is expected to see continued new product launches with an expected CAGR of 7.1% over 2018/23.
Carbonates led the volume share of packaging in North America in 2018, and premium and craft releases favored glass packaging over plastic or metal beverage cans. Due to a recent trend toward avoiding sugary drinks, this market is expected to decline in volume during the 2018/23 period, with a negative 2.3 billion unit loss by 2023.
- Metal can use is rising in categories such as beer and wine for on-the-go consumption and ease of storage in multi-packs.
- Dog and cat food packaging is expected to post a CAGR of 2.3% and 2.5% over 2018/23 in Canada and the USA, respectively, due to the rising demand for single-portion meal packs.
- Global players lost the lead in their respective industries over 2013/18 in the North American market, however, Proctor and Gamble still accounted for a significant presence in 2018 within packaged home care.
- In Canada, PET bottles gained the highest growth in ready-to-drink tea, due to new product innovations and the overall perception of tea as a natural and healthier alternative.
- In dairy and soft drink packaging, manufacturers are making efforts to reformulate traditional packaging to be sustainable and less wasteful. PET bottles and metal beverage cans remain popular pack types.
- Wine is increasingly being packaged in new pack types such as bag-in-box, liquid cartons, and PET bottles.
Source: “Global Packaging Trends,” Compiled by Euromonitor International for the Packaging Machinery Manufacturers Institute (PMMI). PMMI Members can download the full report for FREE, here.
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