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Micro Marking in Millimeters: Anti-counterfeiting and Brand Protection

HD Barcode and RepExact offer authentication solutions at the Annual US Pharmaceutical Outsourcing & Packaging virtual reality event meant to be efficient, customized, and cost effective.

HD Smartcode can be incorporated into the packaging process for brand protection, anti-counterfeiting, and absolute positive identification of parts or materials.
HD Smartcode can be incorporated into the packaging process for brand protection, anti-counterfeiting, and absolute positive identification of parts or materials.

Among the topics broached at the Annual US Pharmaceutical Outsourcing & Packaging virtual reality event put on by LMN Assets were anti-counterfeiting through authentication. Two solutions were offered by HD Barcode–a developer, integrator, and provider of proprietary barcoding technologies–and RepExact­­–a manufacturer agency focused on small precision device components for medical and life sciences.

HD Smartcode

Gary Parish, managing director of HD Barcode, presented on the HD Smartcode solution, which can be incorporated into the packaging process for brand protection, anti-counterfeiting, and absolute positive identification of parts or materials, for example through embossment or laser-etching on the code. This system is designed to provide a lot of information when space is limited. Info–such as identified label manufacturer, lot number, expiration date, product dosage, and diversion information–match to the datamatrix code as a way to authenticate the label, carton, or insert.

Benefits of HD Smartcode are:

  • The code can be printed from a desktop printer and read with IOS and Android smartphones.
  • The company provides a code generator to each user to generate their own codes, passwords, and authorization keys, meaning that HD Barcode cannot recreate a user’s code and only authorized readers can read and decode them.
  • Codes can be encrypted symmetrically or asymmetrically, and each company can decide on the size and shape configuration of its codes depending on the resolution of the codes. This includes using dot versus line patterns.
  • 703KB of data can be embedded in the code–which allows for private key encryption–including images, such as fingerprints, facial recognition, and iris recognition. The code can also link to a website, similar to a QR Code.
  • No database or internet required to read the codes, and if the phone app or reading device used is embedded with language software, the code can be read back in any language that is Unicode-based.
  • The code can be matched to a part, by putting unique features in the image of the code and matching it to the product for security purposes.
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