Paper Cosmetic Tube Changes Game for Skincare Products

WoW Skin Science uses a tube developed to reduce plastics and the overall impact on the environment compared to that of a traditional plastic tube used for skincare and cosmetic products.

The tube is made with Forest Stewardship Council- (FSC) certified virgin kraft paper, which helps reduce the tube’s body weight by up to 45%.
The tube is made with Forest Stewardship Council- (FSC) certified virgin kraft paper, which helps reduce the tube’s body weight by up to 45%.

WoW Skin Science, an Indian skincare company,  packages its range of Vitamin C face wash with UFlex’s Kraftika paper tube. The brand has been able to enhance its sustainability footprint and has positioned its face wash with much more confidence on the retail shelves.

The Kraftika tube was developed to reduce plastics and the overall impact on the environment compared to that of a traditional plastic tube used for skincare and cosmetic products, and it was recognized with a Gold Flexible Packaging Achievement Award for Packaging Excellence from the FPA. The tube also won a Silver Award for Expanding the Use of Flexible Packaging and another for Technical Innovation.


Read article   

Read about all of the other 2022 Flexible Packaging Award-winning innovations, all 14 Gold winners, by clicking here. 

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report