NEW EVENT! Cutting-edge Trends for Food Products at PACK EXPO Southeast
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Latest Packaging Automation Trends for Cosmetics, Beauty Care

We asked Cosmetics & Beauty packaging veteran Dave Hoenig to scour the aisles of PACK EXPO to see what trends he felt were notable. Smart automation and cobots both stood out, as did improved late-stage customization capabilities among printers.

B&R demonstrated how the track-based system and the magnetic levitation shuttles can be combined.
B&R demonstrated how the track-based system and the magnetic levitation shuttles can be combined.

October 2022’s PACK EXPO International in Chicago was the first major PMMI tradeshow that I’ve visited since the COVID-19 pandemic. Since it had been a while, I was intrigued to see what would be new for the cosmetics and beauty care industry, especially considering the inaccessibility of factories due to the pandemic, the shortage of technical people, and rising labor costs. Well, after many miles of walking the show floor, a lot of observations, and even more questions asked, it was clear that the focus of the show could be distilled into three main themes: packaging material sustainability, automation, and the digitization of our world.

Most of the sustainability exhibits and talks at the show were related to food and high-volume consumer products. So while sustainability has been a major theme for cosmetics and beauty care brands as well, that is too big of a subject for this article. Hence, I will focus on automation and equipment, including the extensive use of the digitalization of “everything” and the extensive use of the internet to communicate and resolve equipment issues.

Smart automation via linear motor track systems

New and more integrated smart automation solutions and digitalized machine and plant processes were introduced by a number of generic automation suppliers.

My personal impression is that three companies lead the way: Beckhoff, ABB’s B&R, and Schneider Electric.

The keys to smart automation, as it replaces hard automation, are the linear motor tracks moving magnetic carriers—sometimes referred to as shuttles—in combination with robots, cobots, and integrated control systems. These smart package holders transport the workpieces individually and at high precision through a machine, and without being bound to rigid timing (on demand). By now, many automation houses—like Schubert, Syntegon Technology, Groninger, PKB, and Weckerle, to name a few—have incorporated systems like the eXtended Transport System (XTS) from Beckhoff, or the ACOPOStrak and SuperTrak from B&R, into their respective cosmetic and beauty care lines. The advantages of such systems are manyfold. They realize higher operating speeds, precision braking and acceleration, and individual product movement is controlled independently of other products, all while obviating the need for buffer zones. These advantages are key in preserving the best possible product aesthetics, very important for cosmetics and beauty care, as they eliminate rough handling and contact between package components. Thanks to their modular design, new and existing systems are easy to scale and rearrange, thus minimizing new investment. Beckhoff displayed dazzling movement of the carriers on the XPlanar table.Beckhoff displayed dazzling movement of the carriers on the XPlanar table.

The newest innovations I saw at the show were the systems that makes use of levitating 2D product transport, with up to six degrees of freedom, called XPlanar system from Beckhoff, or ACOPOS 6D from B&R. The technology is based on the principle of magnetic levitation: Shuttles with integrated permanent magnets float over the surface of electromagnetic motor segments. They can move freely in two-dimensional space, rotate and tilt along three axes, and offer precise control over the height of levitation. Altogether, that gives them six degrees of motion control freedom. Dirt caused by mechanical abrasion, as occurs on conveyor belts and chains, is essentially eliminated. This prevents soiling and contamination of sensitive products and reduces cleaning costs.

I can’t wait to see the next compact assembly line made with this new levitating transport technology.

Cobots replace manual labor

The trend of replacing manual labor with cobots was very evident at PACK EXPO International. To refresh the reader’s memory, the term cobot refers to Collaborative Robots: robotic arms that have pressure-sensitive sensors enabling them to work alongside people, while removing the need for expensive industrial guards and safety scanners. These cobots, due to their “manipulative” motions mimicking humans, are now automating the tasks of box/ case forming, case packing and palletizing—if high speed is not required.

Flexline Automation exhibited an integration of a Universal Robots cobot with its BoxEZ manual case former. The company also exhibited another cell with an additional cobot to automate the collation and insertion of the primary products into the formed box and the pushing of the case through case closer/taper.

Omega Design Corporation exhibited its Cobot Pack Assist for the Intelli-Pac unit, loading multiple containers into a formed box. This is track and trace case packing, labeling, and inspection. Omega claims that the cobot boosts efficiency (faster operation than manual case packing), significantly reduces human error, and frees the operator to focus on overall operation and product quality, not hand motion. Omega Design Corporation exhibited its Cobot Pack Assist for the Intelli-Pac unit, loading multiple containers into a formed box.Omega Design Corporation exhibited its Cobot Pack Assist for the Intelli-Pac unit, loading multiple containers into a formed box.

And Brooks Automation exhibited its SCARA type PreciseFlex Collaborative Robots in a palettizing set-up. The advantages of these SCARA cobots are in their simplicity, and in both horizontal and vertical reach envelope.

Late-stage customization puts focus on printing

A key to successful late-stage customization is quality, on-demand printing directly on secondary and tertiary packaging. This is not only a cost savings capability by eliminating labeling or preprinting boxes; it supports sustainability and eliminates supply chain disruptions for manufacturers and fulfillment centers alike. The ability to perform the printing at the last moment before shipping or picking for shipment offers a unique opportunity to customize the printing to individual consumers as a marketing tool. For example, wouldn’t you like to get a box with colorful picture of the products inside, or of what other products may go well together with what is being shipped?Launched at PACK EXPO Las Vegas last year, the GSI Colorize Inkjet System made its Chicago debut, and impressed cosmetics packaging expert David Hoenig.Launched at PACK EXPO Las Vegas last year, the GSI Colorize Inkjet System made its Chicago debut, and impressed cosmetics packaging expert David Hoenig.

Inkjet technology has undergone rapid development. A range of inks, from non-hazardous vegetable oils to UV-cured inks in many colors, are now available to be applied on different package substrates, mostly by continuous inkjet printing (CIJ) and by the drop-on-demand (DOD) systems. These both use piezoelectric technology (PIJ) to control the jetted ink flow. All suppliers are continually upgrading their products, enhancing their reliability, maintainability, resolution, readability, and compliance with GS1 standards, including GS1-128, GTIN-14. The trend is for the suppliers to integrate scanning and scanning software to verify that the code is correct and readable. Optionally, the suppliers incorporate Industry 4.0 elements (and by now some Industry 5.0, it seems) such as connectivity to factory ERP systems, other equipment, and through the cloud to the printer supplier for continuous equipment monitoring. Interacting with track and trace software is another feature becoming popular, especially for the pharma industry, but could be used for high value cosmetics and skin care products to detect and monitor “diversion”. Another development is the increased printing envelopes with the use of large, high resolution printing heads.

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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast
The exciting new PACK EXPO Southeast 2025 unites all vertical markets in one dynamic hub, generating more innovative answers to food packaging and processing challenges. Don’t miss this extraordinary opportunity for your business!
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INTRODUCING! The Latest Trends for Food Products at PACK EXPO Southeast