“Erewhon has celebrated the amazing benefits of naturally grown foods and the importance of preserving the earth for more than 50 years and continues to lead the way in conscious consumption today,” says Vito Antoci, executive vice president of Erewhon Markets. “When we were introduced to Cove, we were incredibly excited to be part of this innovative and potentially world-changing moment for CPG—the world’s first fully biodegradable water bottle is something we are very proud to be launching at Erewhon.”
The company says that Cove bottles are plastic-free, biodegradable, renewable, non-toxic, and compostable. They are made with polyhydroxyalkanoate (PHA) a sustainably sourced, naturally occurring biopolymer.
PHA is produced and consumed by microorganisms that occur all over the world, including soil-inhabiting and marine microorganisms. It biodegrades in all natural environments–fresh water, soil, and marine environments–and breaks down without producing any toxic waste. It is broadly biodegradable at a rate comparable to cellulose, the building block of plant life and the primary component of paper, the company says.
