Red Bull reintroduced its 330ml resealable aluminum bottles to Australian retailers in November, offering a convenient alternative to its traditional cans. Available in both Red Bull Energy Drink and Sugarfree variants, these bottles cater to active lifestyles, supporting use in workouts, road trips, and events like summer festivals. The resealable format provides flexibility, allowing consumers to enjoy the drink over time without waste. Originally launched in 2012, the resealable bottles were discontinued in 2021, but popular demand on platforms like Reddit prompted their return. The bottles will be available at petrol stations, convenience stores, and retailer Coles. Designed to meet the needs of on-the-go consumers, they reflect Red Bull’s commitment to adapting its packaging to customer feedback and practical use. This product reintroduction addresses a gap in the market for portable and resealable energy drinks in Australia, reinforcing the brand’s focus on convenience and functionality.
Chick-fil-A's football-shaped catering trays offer convenience with a playful theme for sports watchers.Image provided by ThePackHubChick-fil-A Introduces Football-Shaped Trays for Game-Day Snacks
Chick-fil-A, headquartered in College Park, Georgia, has introduced football-shaped catering trays to enhance game-day dining experiences. Available from the start of the NFL season, these trays feature a distinctive foil design shaped like a football, complete with raised stitches on the lid to mimic the real thing. Customers can choose between two snack options: a 30-count order of Chick-fil-A Nuggets or a 10-count order of Chick-n-Minis, which are bite-sized nuggets served on mini yeast rolls glazed with honey butter. These themed trays cater to sports enthusiasts seeking convenient and visually engaging snack options for gatherings and game-day events. The trays’ design makes them not only practical for serving but also a playful addition to sports-themed parties, highlighting how packaging can contribute to the overall consumer experience.
Jong is improving the practicality of its Queijo do Reino with easy-open packaging, and encouraging increased consumption frequency with a smaller 180-gram version.Image provided by ThePackHubJong Easy-Open Packaging for Traditional Brazilian Cheese
Jong, a well-known Brazilian brand for Queijo do Reino, has introduced an innovative easy-open packaging and a smaller, 180-gram fractional version of its product. Traditionally popular in Brazil’s Northeast region, Queijo do Reino is a staple during festive occasions like Christmas and São João, often given as a gift due to its historical and cultural significance. The new packaging design enhances practicality and user convenience, allowing consumers to handle the product more easily. The decorative can reflects the product’s traditional journey to Brazil, maintaining its role as a celebratory and premium item. The fractional 180-gram version aims to make the product accessible for daily consumption beyond festive occasions, catering to modern consumer preferences. Jong highlights its commitment to adapting to market trends while preserving tradition, with the easy-open packaging and smaller portions expected to attract a broader audience and increase consumption frequency.
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Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Discover cutting-edge packaging and processing solutions in the inaugural Packaging World/ProFood World Innovations Report. From high-speed filling machines to mono-material lids, see how the latest advancements from PACK EXPO International 2024 are driving safety, sustainability, and extended shelf life—shaping the future of dairy food and beverage packaging.
