Frain Industries Opens New Showroom with Equipment from Over 70 OEMs

One of the biggest benefits of the showroom and rental model it supports is the flexibility it enables for CPGs, even if a direct order for a new piece of OEM equipment is already in the works.

“Because of the long lead times that OEMs have, what are you going to do while you’re waiting for a piece of equipment? We fill that gap,” says Steve Kuhlman, director of sales and marketing at Frain.

That same availability can also help CPGs to cut back on risk when scaling for a new product.A sign in Frain's showroom outlines the range of scenarios that drive CPGs to the rental model.OEM Magazine

“New products fail quite often. Rent [the equipment], test it out, get your permanent piece if it’s going to work,” says Kuhlman.

Frain even has customers who return each year for the same equipment on a seasonal basis. One manufacturer rents a bagger and scale system to handle extra holiday demand for their product and returns the equipment once the season winds down.

It also works as a backstop for the unexpected.

“We’ve had people whose metal detector went out, and they couldn’t ship without their product going through it. Production that was supposed to be shipped out that day was sitting, and they had no room for it, so they could rent a metal detector,” Woodrick says. “We’ll have people jumping through hoops here, because we know how important it is for customers to be able to get their product to market.”

A plug-and-play process

Getting started with Frain doesn’t require a trip to Carol Stream. A phone call or Zoom meeting is often enough to get moving.

CPGs can start by sending in a product sample, and Frain’s engineers, many with 30 or more years of experience, can determine the right equipment for the customer’s specific application. For customers who do visit, Frain even includes full lines of equipment on the perimeter of the showroom.

“It gives the customer an idea of the footprint that you need for something like this,” says Woodrick. “You can always look at it on a drawing, but actually seeing it gives a much better visual.”An example production line in the showroom gives a sense of equipment footprint, from case erecting to robotic palletizing.OEM Magazine

After picking out the right equipment for the job, Frain offers to set it all up for a factory acceptance test, ensuring the mechanical, pneumatic, and electrical components are up to the latest standards and ready for production.

“It’s plug and play,” says Kuhlman. “We’re setting their equipment up so when it leaves our dock, it’s pretty much ready when they get it on-site at their plant. It’s all set up since we’ve dialed it in with the right tooling, so they’re ready to go with less downtime.”

Once the equipment is on-site, Frain can even offer startup assistance and training to ensure a smooth start to the new production process.

For Kuhlman, the biggest challenge remains conveying the scale of what Frain offers to customers who haven’t yet made the trip.

“Once they understand the extent of the equipment that we can offer and how we can assemble it for their specific use – you can say the words, but this showroom helps to come in and see that it’s real.”