Mars, Inc. has agreed to acquire a majority stake in Berlin-based foodspring, a direct-to-consumer sports nutrition startup, which currently sells protein shakes, supplements, snacks, bars, muesli, porridge and beverages in 12 countries. foodspring will operate a standalone business led by its founders. Financial terms of the transaction, which is expected to close in the third quarter of this year, have not been disclosed.
Mars buys majority stake in foodspring
Adds to company’s health foods division
Jun 30th, 2019
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