"The researchers found that strong brands
activated a network of cortical areas and areas involved in positive
emotional processing and associated with self-identification and
rewards." Shoppers were hooked up to MRI and shown three-second images
of brands. Less well known brands involved much more laborious
processing that affected negative memory areas. Major brand recognition
triggered areas closer to self identification and rewards.Source:
Study from Germany explains why brain identifies with brand
...and makes it easier for shopper to buy.
May 31, 2007
Sponsor Content
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Construction strategies for volatile F&B markets
See how leading manufacturers are fast-tracking projects despite economic uncertainty. Get proven tactics for overcoming tariffs, labor shortages, and rising costs.
Read More
