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Scaling Natural Colors: Practical Lessons from the Lab to the Production Line

An industry expert shares her experiences of having to ensure the transition from synthetic to natural dyes makes the transition from the lab to production.

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Dan Kosmayer / Adobe Stock

With the recent FDA guidelines and growing consumer demand to move away from artificial colors, a major focus area in the food industry is transitioning to natural colors across a wide range of products.

As an R&D product developer, I find this both exciting and challenging. Replacing synthetic dyes with natural alternatives is not a simple one-to-one swap, whether at the benchtop or in full-scale production. There are several factors to always keep in mind.

Color is closely tied to both flavor perception and brand identity. Natural colors bring limitations: They tend to be less vivid than synthetics, they fade faster over shelf life, and they are more sensitive to light, pH, and temperature. One effective approach is blending pigments from different natural sources to create a synergistic effect. Adjusting pH is another powerful way to shift hues, depending on the product.

When scaling up, I have also had to plan for batch-to-batch variations in natural pigments, which impact both formulation and cost. Allowing flexibility in production to add more or less color can help maintain consistency.

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