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The producer of at-home blood and microbiome test kits, OptimallyMe, is a science-backed, 100% personalized health dashboard to help users understand and improve their health.
The company has partnered with packaging design studio Burgopak, to create multi-component packaging that makes testing simple.
The packaging for the kits includes instructions, a container for the sample return and a pre-paid shipping label.
OptimallyMe’s story began in 2019 when the founder, Ed van-Harmelen, tried multiple food intolerance, blood and DNA tests and supplements to establish the cause of his low mood and energy levels.
He was inspired by what he discovered and brought together a world-leading medical and scientific team to give more people the power to do the same, via OptimallyMe’s testing kits and personalized health dashboard.
“There is a lot going on inside the packaging, but with its two lids and neat organization it’s easy to navigate and use," said Alexander Parker, Head of Design at Burgopak, said. “The pack has our proprietary Coupe design, it feels compact and efficient, and has a premium touch with the ribbon from which the user pulls to open the pack.”
The packs are made from 300gsm Alaska White Board and a white satin ribbon. They have a CMYK print and a pantone and a spot UV for extra emphasis on selected artwork.
