The Jensen Meat Company, Inc. announced the integration of Before the Butcher into its growing plant-based division, Jensen Plant-Based Brands. The alignment brings together Before the Butcher, Cool Beans, and Jensen's plant-based co-manufacturing operations under one roof. Jensen says its co-manufacturing capacity is helping plant-based brands "scale their businesses with confidence and peace of mind."
"Bringing these brands together allows us to serve an even broader range of customers while maintaining the flavor, authenticity, and quality that define Jensen Meat," says Patricia Lavigne, Executive Vice President of The Jensen Meat Company, Inc. "We've built a foundation that supports both traditional and plant-based innovation, helping us meet consumer demand across every part of the protein landscape."
Before the Butcher was acquired by Jensen in 2019, but operated as an independent company. As part of its food safety and quality assurance program, Jensen operates two separated production facilities to mitigate any risk of cross-contamination.
