Mondelēz International has completed its acquisition of Clif Bar, a leading U.S. maker of nutritious energy bars with organic ingredients. The deal expands the company’s global snack bar business to a value more than $1 billion, through the addition of brands, such as Clif, Clif Kid, and Luna, which complement Mondelēz International’s refrigerated snacking businesses Perfect Snacks in the U.S. and Grenade in the U.K.
The transaction also supports Mondelēz International’s continuing expansion in the baked snacks category and builds on its strategy to prioritize fast-growing snacking segments in key geographies. The Clif Bar business will continue to be operated from its headquarters in Emeryville, Calif., with manufacturing operations in its facilities in Twin Falls, Idaho, and Indianapolis, Ind.
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“We are delighted to formally welcome Clif Bar & Company into our Mondelēz International team,” says Dirk Van de Put, chairman & CEO of Mondelēz International. “We’re excited about the opportunity to advance our shared passion for delivering great-tasting snacks that help fuel busy lifestyles, while helping to reduce our impact on the planet.”
So far this year, Mondelēz International has announced an agreement to acquire Ricolino, Mexico’s leading confectionery company, from Grupo Bimbo and closed and fully integrated its acquisition of Chipita S.A., a leader in the Central and Eastern European snack-size cakes and pastries category. Last year, the company acquired Grenade, a leading U.K. performance nutrition company; Gourmet Food Holdings, a leading Australian food company in the premium biscuit and cracker category; and Hu, a well-being snacking company in the U.S.