Mondelēz International has completed its acquisition of Clif Bar, a leading U.S. maker of nutritious energy bars with organic ingredients. The deal expands the company’s global snack bar business to a value more than $1 billion, through the addition of brands, such as Clif, Clif Kid, and Luna, which complement Mondelēz International’s refrigerated snacking businesses Perfect Snacks in the U.S. and Grenade in the U.K.
The transaction also supports Mondelēz International’s continuing expansion in the baked snacks category and builds on its strategy to prioritize fast-growing snacking segments in key geographies. The Clif Bar business will continue to be operated from its headquarters in Emeryville, Calif., with manufacturing operations in its facilities in Twin Falls, Idaho, and Indianapolis, Ind.
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