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Primo Water Appoints Robbert Rietbroek as Incoming CEO

The industry veteran will bring to the company extensive product innovation, operational, and transformational experience.

Primo Water Ceo Robbert Rietbroek

Primo Water has named Robbert Rietbroek as chief executive officer and a member of the board of directors, effective Jan. 1, 2024, following current CEO Tom Harrington’s retirement.

Rietbroek has more than 25 years of experience at Fortune 500 companies, including five years as senior vice president and general manager responsible for Quaker Foods North America. Prior to his role at Quaker, Rietbroek was senior vice president and general manager PepsiCo Australia and New Zealand.

Before his tenure at PepsiCo, Rietbroek served as vice president and general manager Australia, New Zealand, Pacific Islands and vice president and global sector leader baby and child care at Kimberly-Clark. He also spent nearly 16 years at Procter & Gamble in a variety of management and marketing roles in North America, Latin America, Europe, Middle East, and Africa.


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“On behalf of the board, I want to thank Tom for his significant contributions and dedicated years of service to Primo Water which helped establish the strong foundation for the future,” says Jerry Fowden, chairman of the board. “We are confident that Robbert is the right person to take Primo Water into its next stage of growth, and I look forward to watching Robbert lead the company in the years ahead.”

“I look forward to meeting the needs of our customers and supporting our dedicated associates as we deliver on our strategic priorities, and drive both long-term growth and value creation for our shareowners,” says Rietbroek. “Water is the source of life, and I am eager to provide hydration solutions that help inspire healthier lives, healthier communities, and a healthier planet.”


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