The Hershey Company announced it has entered into a definitive agreement to acquire LesserEvil, maker of organic snacks that combine bold flavors with better-for-you ingredients. The addition of LesserEvil will further expand Hershey's snacking portfolio across its confection brands like Hershey's, Reese's and Jolly Ranchers and emerging salty snack brands including SkinnyPop, Dot's Homestyle Pretzels and Pirate's Booty.
"Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions," says Michele Buck, The Hershey Company President and Chief Executive Officer. "This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs."
LesserEvil is growing as a cross-category snack brand for those who desire interesting and bold flavors with organic ingredients, The Hershey Company says. Its leadership team will continue with the company to lead its innovative commercial model, speed-to-market capabilities and manufacturing operations.
