CannedWater4Kids is a North American-based program with global reach
designed to create awareness and fund projects to purify water for
children in developing nations. Coinciding with World Water Week March
22 – 28 and this year’s 50th anniversary of the first aluminum beverage
can, CannedWater4Kids launched spring water in cans from Crown Cork
& Seal’s La Crosse, WI, facility,
offset-printed in six colors to provide a festive appearance. Ink is
supplied by INX Intl.
Printing is done directly on can bodies on a Stolle Machinery Rutherford decorator, at 2,000-can/min speeds.
Printed can bodies are then shipped to Cold Spring Brewery, Cold
Spring, MN, where the sparkling spring water comes from a 300-year-old
underground glacier. Cold Spring, another corporate partner involved in
the program, fills water into the printed can bodies, then seams on a
202-dia aluminum lid to complete the two-piece can.
Cans are available in 12- and 24-count packs at
www.cannedwater4kids.org. Site visitors may order water at the site and
donate directly to the program to get fresh water to children in need.
Out of every dollar collected for the program, 95 cents will go toward
organizations and special projects that bring clean water to people in
need.
Greg Stromberg, INX international director of sales, national
accounts-Metal Deco, developed the idea for CannedWater4Kids after
hearing a speaker at the 2008 Canmaker Summit talk about how developing
nations seldom have packaging to keep food and drinks fresh,
contributing to a World Health Organization claim that one child dies
every eight seconds from drinking unsafe water. That led Stromberg
(shown in the photo) to found the not-for-profit 501c3 CannedWater4Kids
program.
Discussions are underway with several major retailers to sell
CannedWater4Kids through outlets nationwide, with plans to gain
additional corporate support and partnerships with colleges and
universities.
“There is a tremendous global need for the quality of water we take for
granted,” says Stromberg. “Our mission is to find and help fund
programs that are making a real difference for children and are doing so
efficiently and effectively. By offering real value with our pure
sparkling water, we think consumers will join in supporting the
CannedWater4Kids program to help make a real difference, too.”
