Naked Bacon is participating in the SmartLabel initiative with the launch of SmartLabel pages for its bacon products.
"Our customers buy our products because of what we stand for, both in terms of what our products are about and their flavor profiles," said John Kreilich, president and founder of Naked Bacon. "Consumers appreciate that our bacon is made in small batches with all-natural ingredients. Providing complete transparency to current and potential consumers through the SmartLabel initiative will distinguish us from competitors by offering consumers a look into our products beyond the physical package label in a quick and easy to use digital format."
Label Insight’s SmartLabel, developed by the Trading Partner Alliance, helps customers extend their knowledge of the food they consume beyond the physical label by digitally housing extended nutritional information, ingredients, allergens, third-party certifications and more. Products from participating companies have their own landing pages that are organized in a consistent format across the board.
