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McCain Foods Launches Business Unit to Advance Farming Technologies

Presia Ag Insights will help food companies, landowners, and farmers foster on-farm resilience and support the adoption of regenerative agricultural practices.

Mc Cain Farm Resilience

McCain Foods has launched Presia Ag Insights, a newly formed business unit to develop digital technologies that will support farmers in building resiliency within their operations.

With Presia, farmers and crop-sourcing partners can better evaluate and predict crop yields, optimize harvest timing, and enhance on-farm sustainability practices. Specializing in satellite-based, data-driven intelligence that can transform the way crop growth is understood, Presia will accelerate the future of farming and foster the monitoring and adoption of regenerative agricultural practices by stakeholders across the agriculture sector.

The insights from Presia’s data and models will help its customers better manage their crops, support earlier yield estimates with greater accuracy, and improve crop monitoring and sampling efficiency. Based in Ontario and eastern Canada, the Presia team is comprised primarily of data scientists and software developers, with nearly a decade of experience working with crop-monitoring technologies on potatoes.

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“Launching Presia advances McCain’s innovative agriculture agenda,” says Peter Dawe, chief growth and strategy officer at McCain Foods. “It is driving data intelligence that is helping us change the way we grow a potato.”

“Presia supports our farmer and crop-sourcing partners in building resiliency within their operations and strengthening decision-making capabilities through the use of satellite imaging and machine learning,” says Tyler Hennick, managing director of Presia. “We are getting more data on region and variety-specific nuances to inform our modelling and can work with our partners to measure the indicators that matter to them most.

“We are focused initially on measuring plant health, supporting crop quality, and tracking regenerative agriculture practices. This expertise has been built within potatoes with plans to support similar insights in other specialty crops.”

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