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Inkjet and laser are the most common methods for applying coding and marking for brand protection

According to a recent study from PMMI Business Intelligence, marking and coding preferences differ by industry and challenges remain.

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Inkjet and laser are most prevalent, but thermal transfer continues to gain interest, particularly for incoming ingredients. Challenges include limited space on package hamper efforts to add QR codes or aggregation information. Tamper-evident technology has to work in conjunction with marking and coding. New products, new flavors and new materials continually increase complexity and accelerate timelines.

Source: PMMI Business Intelligence, Brand Protection and Product Traceability 2016.

Download the entire study here.

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