New baby food pouch closure means less mess for moms

Gerber Products Company has announced that they are now featuring the exclusive Smart Flow™ spout across both Organic and Grabbers baby food pouches. The Smart Flow technology was developed following consumer research that found moms wanted a pouch that could help in reducing mess so the food gets into their little ones’ tummies and not everywhere else.

The Smart Flow spout’s opening is customized based on what’s inside, so it helps provide the appropriate amount per squeeze. Also, because many of those hungry and excited little ones are feeding themselves, Gerber introduced soft sides and rounded edges that are gentle on their mouths and hands.

“At Gerber, we always start by listening to our customers—parents and babies! Our Smart Flow spout is just one example of how we are constantly looking for innovative ways to help nurture happy and healthy babies,” says Aileen Stocks, Chief Marketing Officer. “As a mother of two, I know how important and convenient pouches are for parents. Nothing is ever 100-percent mess free when it comes to little ones, but our new spout helps make mealtime a positive experience for everyone.”