Quaker Oats Announces ‘Pearl Milling Company’ to Replace Aunt Jemima Brand Name

PepsiCo, which owns the Quaker Oats Company, announced the forthcoming rebranding of the Aunt Jemima brand in 2020.

Quaker Oats Announces ‘Pearl Milling Company’ to Replace Aunt Jemima Brand Name
Quaker Oats Announces ‘Pearl Milling Company’ to Replace Aunt Jemima Brand Name

The new name – Pearl Milling Company – was recently announced and new packaging is expected to hit the shelves this summer. The name is based on the original mill in Missouri that produced the brand’s flour and cornmeal in 1889.

According to CNN Business, a PepsiCo spokesperson said, "We are starting a new day with Pearl Milling Company. A new day rooted in the brand's historic beginnings and its mission to create moments that matter at the breakfast table."

List: Digitalization Companies From PACK EXPO
Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.
Download Now
List: Digitalization Companies From PACK EXPO
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms