The global frozen pizza market is projected to reach $35 billion by 2033, doubling from $17 billion in 2023, driven by consumer convenience, e-commerce growth, and innovative plant-based options.
- Global frozen pizza market forecast: $35 billion by 2033 with a compound annual growth rate of 7.4%
- Market size in 2023 was $17 billion, indicating the market is expected to double in size over the next decade
- North America leads current market share at 35.6% ($6.04 billion), while Asia-Pacific is projected to grow fastest at 4.8% CAGR
- Key growth drivers include consumer convenience, e-commerce expansion, and demand for innovative options like plant-based meat and dairy-free cheese
- Thin-crust pizzas dominate with 44.4% market share, while vegetable-topped pizzas account for 61.9% of the market
Frozen pizza has been a longtime leader in the frozen foods category, but the pandemic made the ubiquitous convenience food even more popular as consumers sheltered in place, had groceries delivered, and ate their meals at home.
Since then, the sales momentum hasn't slowed down, and any trip down the frozen pizza aisle at the grocery store today reveals an ever-growing category offering more brands and variety than before, while occupying an increasing amount of shelf space in the frozen foods section. Food manufacturers like Schwan's—parent company Red Baron and Tony's pizza brands—are taking notice and building or expanding pizza plants to keep up with demand. For example, Schwan's finished expanding its frozen pizza facility in Kansas last year, making it the largest pizza plant in the world.
A recent study by research firm Market.us sheds some light on where this continued growth in frozen pizza might be headed. Market.us is forecasting the global frozen pizza market at $35 billion by 2033, with a compound annual growth rate (CAGR) of 7.4%. By comparison, the frozen pizza market in 2023 was $17 billion, with North America claiming 35.6% of the current market at $6.04 billion, according to the report. The Asia-Pacific market is anticipated to grow the fastest between now and 2032, with a CAGR of 4.8% during that time.
 | Mondelēz International reports 2023 fourth-quarter and year-end fiscal results. |
The study indicates several drivers that continue to propel frozen pizza sales, including: consumer convenience to purchase and prepare; consumer interest in trying new toppings and crust options along with vegan ingredients like plant-based meat and dairy-free cheese, which keeps the category fresh and innovative; and as mentioned before, e-commerce and online shopping options that help frozen pizzas to increase market share.
Current trends in frozen pizza, according to Market.us, include a dominance of thin-crust pizza over other crust styles—thin crust accounts for 44.4% of the market share. Also, pizzas topped with vegetables make up 61.9% of the market.
