PepsiCo announced it has entered into a definitive agreement to acquire Mexican-American brand Siete Foods for $1.2 billion. The deal is expected to close in the first half of 2025—terms were not disclosed.
Founded in 2014, Siete's products span meals and macro snacks categories, including grain-free tortillas, enchilada sauces, taco seasonings, botana sauces, Mexican cookies, vegan beans, grain-free puffs, and salsas, available across 40,000 retailers, as well as online.
The acquisition will complement PepsiCo's portfolio with the addition of an authentic, Mexican-American brand, while also growing its better-for-you food offerings. Siete products will bring a new aspect to the PepsiCo multicultural portfolio with food that plays an important role in meal occasions and culinary experiences.
"The Garza family has built a very special brand. Their passion for making and sharing food shines through in every Siete product, and that's a passion we share at PepsiCo," said Ramon Laguarta, Chairman and CEO of PepsiCo. "PepsiCo believes in the spirit and authenticity of the Siete brand, and we're excited to carry on the legacy created by the Garza family. We look forward to expanding our multicultural portfolio with these incredible products and even more consumers discovering and enjoying Siete."
Miguel Garza, CEO and Co-Founder of Siete Foods, adds, "Siete was created ten years ago to make heritage-inspired, Mexican-American food more widely available. Now we're excited to embrace a new era with PepsiCo and bring our inclusive, better-for-you products to more people. We hope this next chapter for Siete serves as inspiration for other Latino businesses, showing that it's possible to build a thriving brand that honors our heritage and celebrates our culture."
