Sun-Maid Growers of California has announced it’s planning buy to Plum Organics, a leading premium, organic baby food and kids snacks brand, from Campbell Soup Company. To date, the terms of the transaction have not disclosed.
Plum Organics was founded in 2007 by a group of parents on a mission to give the very best food to their little ones. It offers a diverse portfolio of organic foods and snacks to meet the nutritional needs of babies, tots, and kids. All of Plum’s products are certified organic and non-GMO. Campbell acquired Plum in 2013.
“We’re excited to welcome Plum Organics’ nutritious line of baby, toddler, and kids’ food products to our imaginative world of delicious, whole fruit snacks. Our purpose is to help mom find better-for-you food options that taste great and kids will love. Adding Plum to our innovative product lineup delivers even more choices for her and her family,” says Harry Overly, CEO and president of Sun-Maid Growers of California. “Plum is a natural fit for the Sun-Maid family given our expertise, leadership, and rapid growth in healthy snacking, along with our strong emotional connection with family households. Its acquisition is an integral part of our continued dedication to providing superior products while delivering category growth. We’re committed to carrying on Plum’s mission of serving babies the very best food from the first bite.”
Chris Foley, Campbell’s president of meals & beverages, says, “The sale of the Plum Organics baby food brand is part of our ongoing strategic process to create even greater focus on driving growth in the division’s core categories of soup, sauces and beverages.”
The transaction is expected to close later this spring.
The Processing Zone Returns to PACK EXPO
As a direct response to industry demands, The Processing Zone is returning to PACK EXPO Las Vegas and Healthcare Packaging EXPO (Sept. 27-29, 2021, Las Vegas Convention Center). The show will showcase front-of-line solutions from food processing/systems, food safety, engineering, design and construction services and more, according to show producer, PMMI, The Association for Packaging and Processing Technologies. It will also offer targeted education via its processing-dedicated Innovation Stage.
Attendee registration opens in May. In the meantime, visit packexpolasvegas.com for more information.
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