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Mars Petcare to Acquire Champion Petfoods

The company adds brands in the premium pet food category, complementing Mars Petcare’s global portfolio of pet nutrition products and health services.

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Mars Petcare has signed a definitive agreement to acquire Champion Petfoods, a leading global pet food maker, from an investor group led by Bedford Capital and Healthcare of Ontario Pension Plan.

For over 35 years, Champion Petfoods has created biologically appropriate pet foods to nourish dogs and cats the way nature intended them to eat naturally in the wild. Champion Petfoods’ two premier brands, Orijen and Acana, have built a strong, trusted reputation in more than 90 countries, growing rapidly as pet owners increasingly seek out nutrient-rich pet food.

The acquisition of Champion Petfoods will broaden Mars Petcare’s offerings within pet specialty and independent retail, as well as digital commerce channels. Mars Petcare’s capabilities will support Champion Petfoods in driving further growth, innovation, and success. Combined with Mars Petcare, Champion Petfoods will also be able to fully capitalize on opportunities to expand its portfolio to meet evolving pet owner needs.

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The terms of the transaction, which subject to customary regulatory approvals, have not been disclosed. The deal is expected to close in the first half of next year.

“We are thrilled to welcome Champion Petfoods and its more than 800 talented people to the Mars Petcare family,” says Ikdeep Singh, global president, Mars Pet Nutrition. “The Champion Petfoods team has been a pioneer in developing high-quality and premium pet food in the natural category that pet lovers around the world trust. Together, we will be even better positioned to support pet lovers and fulfill our Purpose to create A BETTER WORLD FOR PETS.”

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