Monster Beverage and Vital Pharmaceuticals (d/b/a Bang Energy and VPX Sports) have entered into an Asset Purchase Agreement under which a subsidiary of Monster would acquire substantially all of Bang Energy’s assets, including Bang Energy’s performance beverages, related Bang Energy businesses, and a beverage production facility located in Phoenix, Ariz. Bang Energy’s performance beverages include Meltdown, Quash, Vooz, and Redline.
The deal is subject to certain terms and closing conditions, including U.S. Bankruptcy Court approval. (In October 2022 of last year, Bang Energy filed for Chapter 11 protections under the U.S. Bankruptcy Code, following a California jury decision to award Monster Beverage $293 million in a false advertising case against Bang Energy and its founder and former CEO Jack Owoc.) Monster Beverage’s purchase of the company would prevent the liquidation of Bang Energy.
According to a spokesperson for Monster Beverages, the U.S. Federal Trade Commission has granted early termination of its merger review process.
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Since 1993, Florida-based Vital Pharmaceuticals, d/b/a Bang Energy and VPX Sports, has developed performance beverages, supplements, and workout products to fuel high-energy lifestyles. In addition to one of the top energy drink brands in the U.S., Bang Energy, the company’s premium quality products include keto-friendly Meltdown, Quash, Vooz, and Redline.
Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The company’s subsidiaries develop and market energy drinks. The company’s subsidiaries also develop and market still and sparkling waters under the Monster Tour Water brand name, and develop and market craft beers, hard seltzers, and flavored malt beverages under a number of brands, including Jai Alai IPA, Dale’s Pale Ale, Dallas Blonde, Wild Basin hard seltzers, and The Beast Unleashed.
