The result is a package that conveys a sense of health as well as tastiness. The bag, a three-layer structure of polypropylene/PP/metallized PP, is flexo-printed in six colors for a premium look. Additionally, the shininess of the metallized PP solidifies the premium appearance. “We wanted to get ‘sparkle’ in this packaging,” says Wes Douglas, creative director at Maddock Douglas. Sweet Organics were released to the marketplace in September.
Companies in this article
