By now you may have seen the “How will you punch it?” commercials for Miller Lite and Miller Genuine Draft 12- and 16-oz Punch Top Cans, in which MillerCoors employs the cans to help sell beer in that competitive market.
Both the aluminum cans and ends are supplied by Ball. During manufacturing, a secondary tab is scored into the end, which consumers can open with anything from a house key to a golf tee to a dollar bill, “for those who are especially clever,” says a MillerCoors press release. “Simply set the can on a solid surface, place your chosen opener against the edge of the can and use leverage to open the second tab.”
The self-described second-largest beer company in the U.S. explains that when this secondary can end tab is opened, it increases airflow, reduces “glug,” and results in an improved, smoother pour.
“Miller Lite is giving beer lovers an even more enjoyable drinking experience with the breakthrough Punch Top Can,” says Amy Breeze, director of innovation and activation for Miller Lite. “In our testing, consumers told us they prefer the Punch Top Can three-to-one over the standard beer can because it’s more like drinking from a pilsner glass. We’re proud of our product and think everyone will have a blast exploring different ways to open it.”
