Mondelēz brand SWEDISH FISH has partnered with international recycling leader TerraCycle to offer consumers a free, easy way to recycle their SWEDISH FISH packaging. In addition to disposing of the brand’s packaging in an environmentally conscious way, every shipment of SWEDISH FISH packaging waste sent to TerraCycle earns collectors points that can be used for charitable gifts or converted to cash and donated to a non-profit, school, or charitable organization of their choice.
“We’re excited to start this partnership with TerraCycle for our SWEDISH FISH brand. As part of Mondelēz International, we are on a mission to lead the future of snacking by creating snacks the right way for both people and planet to love. We’re continuing to make progress and scale our efforts to deliver meaningful change,” says Mondelēz International Associate Director Equity Candy Mili Laddha.
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Through the recycling program, consumers can now send in SWEDISH FISH packaging waste, using a prepaid shipping label, to be recycled for free. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. “The SWEDISH FISH brand is giving their consumers the unique opportunity to responsibly recycle their candy packaging,” says TerraCycle CEO and founder Tom Szaky. “Participants in this recycling program can have fun and enjoy their favorite sweet treat.” The SWEDISH FISH Recycling Program is open to any interested individual, office, or community organization.
With 2020 net revenues of approximately $27 billion, Mondelēz International is leading the future of snacking with iconic global and local brands.