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Mondel─ôz Brand Launching Recycling Program

A new partnership with TerraCycle, an innovative waste management company with a mission to eliminate the idea of waste, will allow consumers to enjoy SWEDISH FISH candy and recycle the packaging for free.

Mondelēz International Logo

Mondel─ôz brand SWEDISH FISH has partnered with international recycling leader TerraCycle to offer consumers a free, easy way to recycle their SWEDISH FISH packaging. In addition to disposing of the brandÔÇÖs packaging in an environmentally conscious way, every shipment of SWEDISH FISH packaging waste sent to TerraCycle earns collectors points that can be used for charitable gifts or converted to cash and donated to a non-profit, school, or charitable organization of their choice.

ÔÇťWeÔÇÖre excited to start this partnership with TerraCycle for our SWEDISH FISH brand. As part of Mondel─ôz International, we are on a mission to lead the future of snacking by creating snacks the right way for both people and planet to love. WeÔÇÖre continuing to make progress and scale our efforts to deliver meaningful change,ÔÇŁ says Mondel─ôz International Associate Director Equity Candy Mili Laddha.


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Through the recycling program, consumers can now send in SWEDISH FISH packaging waste, using a prepaid shipping label, to be recycled for free. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. ÔÇťThe SWEDISH FISH brand is giving their consumers the unique opportunity to responsibly recycle their candy packaging,ÔÇŁ says TerraCycle CEO and founder Tom Szaky. ÔÇťParticipants in this recycling program can have fun and enjoy their favorite sweet treat.ÔÇŁ The SWEDISH FISH Recycling Program is open to any interested individual, office, or community organization.

With 2020 net revenues of approximately $27 billion, Mondel─ôz International is leading the future of snacking with iconic global and local brands.


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