McCain Foods has purchased a predictive crop intelligence portfolio from Resson, an analytics technology firm, to enhance farming efficiency. The vision-intelligence-based technologies leverage field data imagery to enable farmers to make better-informed decisions, leading to the improved productivity of farms.
Through the acquisition, Resson’s team that currently manages the predictive crop intelligence portfolio will join McCain and become the nucleus of a newly formed business unit within the company. The team will continue to work with various food processors and farmers to deliver valuable field and crop information.
An early investor in digital agriculture technologies, McCain has been working and collaborating with Resson for the past nine years to develop algorithms that forecast farm yields, based on the assessment of potato fields and crop development, through remote sensing technologies. Its latest acquisition will create scale for these technologies as McCain carries this service forward by investing in its growth, and will advance McCain’s commitments to regenerative agriculture through smart and sustainable farming practices.
|McCain Announces New Farm of the Future in Africa|
“The acquisition is pivotal to McCain’s innovation agenda and our ambition to use digital technology to transform agriculture,” says Jillian Moffatt, chief technology officer, McCain Foods. “The technology provides productivity enhancement to farmers and food processors by leveraging actionable insights from their field data to make predictive decisions that improve long-term yields and profitability.”
“Digital technologies unlock the potential to revolutionize agriculture by helping farmers work more efficiently and sustainably,” adds Philippe Thery, global chief agriculture officer, McCain Foods. “Resson’s data-driven insights can help enhance environmental performance, and McCain is committed to supporting farmers in their efforts to adopt them.”