Feature article

Blue Buffalo leads the U.S. in sales of dog and cat food

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VP Content/Brand Strategy, PMMI Media Group
According to Euromonitor data, Mars occupies the number-two spot with its Pedigree brand, and Nestle claims third, fourth and fifth place with Fancy Feast, Friskies and Purina One.

It’s no secret Americans love their pets, and grocery stores shelves hold a dazzling array of brands and package types. Metal is the number-one choice for pet food manufacturers in the U.S. (see chart). Sixty-seven percent of dog and cat food packaged in the U.S. comes in cans, with 23% coming in flexible packaging. Paper-based packaging and rigid plastic make up the last ten percent.

Top dog and cat food brands like Blue Buffalo, Mars and Nestle deliver consistency to the consumer with efficient process and packaging lines.

Euromonitor tracks retail sales by package type.

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