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Packaging pumps up juice sales

Fave Juice’s careful selection of new bottling system protects product shelf life and triples sales forecasts.

Estimated non-refrigerated shelf life for these juices is up to one year in their unopened bottles.
Estimated non-refrigerated shelf life for these juices is up to one year in their unopened bottles.

The Fave™ Juice Company, Middletown, NJ, specializes in the production of 100% fruit and vegetable juices. No artificial sweeteners or other artificial ingredients or preservatives are added to these all-natural beverages. No sugar is added, either. The product sweetness comes from the natural sugar in the juices, which are produced in three varieties—Strawberry-Banana-Kiwi, Pomegranate-Blueberry-Goji, and Tangerine-Orange-Pineapple. One 8-oz glass of the juice contains about 60 calories.


When Fave Juice was preparing to launch this new product line, the company was well aware that the packaging design was a key element for market success. In addition to protecting product integrity and shelf life, the bottle needed to stand out on the crowded store shelf and quickly convey that this product was a healthful, low-calorie alternative to competing juice products. The final package, created, sourced, and facilitated by Chicago-based Berlin Packaging and Ann Arbor-based re:group, inc., accomplished those goals.


First test markets of the product began in August 2012 at select locations of The Fresh Market retail chain (which operates some 129 stores in 25 States). Fave Juice was very pleased with the test market results. In fact, the reception to the product and packaging exceeded expectations and tripled Fave’s sales forecasts. So the juice company confidently commenced rollout into more national markets. A number of the nation’s top supermarket chains already have made plans to add Fave Juice products to their shelves. Suggested retail price for a 46-oz bottle of the Fave Juice is $3.99.

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