New Tool: ProSource
Checkout our packaging and processing solutions finder, ProSource.
Start Your Search

Every Bottle Back

Every Bottle Back Logo

The Coca-Cola Company is teaming up with Keurig Dr Pepper and PepsiCo in the American Beverage Association (ABA)-organized coalition to reduce America’s plastic waste through the multi-faceted industry initiative, Every Bottle Back. The initiative includes four core components: reducing the use of virgin plastic in the US; improving the sorting, processing and collection of discarded plastic bottles in four key US regions; launching a public awareness and community outreach campaign to promote recycling and the value of 100 percent recyclable bottles; using packaging to inform consumers that PET bottles are 100 percent recyclable and can be remade into new bottles.

Discover Our Content Hub
Access ProFood World's free educational content library!
Unlock Learning Here
Discover Our Content Hub
Test Your Smarts
Take ProFood World's food safety quiz to prove your knowledge!
Take Quiz
Test Your Smarts