The Hershey Company buying Pirate Brands

With the acquisition, Hershey will boost its healthy snacks portfolio.

Sep 13th, 2018

The Hershey Company logo

The Hershey Company is set to pay B&G Foods, Inc. approximately $420 million in cash for its Pirate Brands business, including the Pirate’s Booty, Smart Puffs and Original Tings brands. Pirate Brands will operate within Amplify, Hershey’s Austin, Texas better-for-you snacking hub.

The transaction is expected to close in the fourth quarter of this year, subject to customary regulatory approvals and other closing conditions.

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