The Hershey Company buying Pirate Brands

With the acquisition, Hershey will boost its healthy snacks portfolio.

The Hershey Company logo
The Hershey Company logo

The Hershey Company is set to pay B&G Foods, Inc. approximately $420 million in cash for its Pirate Brands business, including the Pirate’s Booty, Smart Puffs and Original Tings brands. Pirate Brands will operate within Amplify, Hershey’s Austin, Texas better-for-you snacking hub.

The transaction is expected to close in the fourth quarter of this year, subject to customary regulatory approvals and other closing conditions. 

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