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The Hershey Company is set to pay B&G Foods, Inc. approximately $420 million in cash for its Pirate Brands business, including the Pirate’s Booty, Smart Puffs and Original Tings brands. Pirate Brands will operate within Amplify, Hershey’s Austin, Texas better-for-you snacking hub.
The transaction is expected to close in the fourth quarter of this year, subject to customary regulatory approvals and other closing conditions.
