The Hershey Company buying Pirate Brands

With the acquisition, Hershey will boost its healthy snacks portfolio.

The Hershey Company logo
The Hershey Company logo

The Hershey Company is set to pay B&G Foods, Inc. approximately $420 million in cash for its Pirate Brands business, including the Pirate’s Booty, Smart Puffs and Original Tings brands. Pirate Brands will operate within Amplify, Hershey’s Austin, Texas better-for-you snacking hub.

The transaction is expected to close in the fourth quarter of this year, subject to customary regulatory approvals and other closing conditions. 

Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
Learn More
Liquid Foods Innovations Report
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Proteins Innovations Report