Molson Coors and HEXO Corp have started a new joint venture, called Truss CBD USA, to develop non-alcohol hemp-derived CBD beverages. The joint venture will be majority owned by Molson Coors and will operate as a standalone entity with its own board of directors, management team, resources, and go-to-market strategy. All production and distribution for Truss CBD USA will be kept within Colorado, which has an established regulatory framework for hemp-derived CBD in food and beverages.
Molson Coors and HEXO already have a joint venture, named Truss Beverages, which is expected to launch its first non-alcohol cannabis-infused beverages in Canada later this year.
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