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Oatly Expands Product Lineup With Launch of 4 Flavored Oatmilk Creamers

The new flavors debut at a time when plant-based creamers are up 13% in dollar sales and 9% in unit sales, respectively, over the past 52 weeks.

Flavored Oatmilk Creamers Oatly
Oatly

Oatly is launching four new flavors of oatmilk creamers in the U.S., including Sweet & Creamy, Vanilla, Caramel, and Mocha varieties. The debut coincides with rising sales in the plant-based creamer category, which are up 13% in dollars and 9% in unit sales, respectively, over the last 52 weeks, according to Nielsen. Those at Oatly say this initial move into flavored creamers is aimed at reaching new and existing buyers of Oatly's products. 


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Oatly Creamers join the brand’s existing lineup of non-dairy milk alternatives available in North America, including Barista Edition, Original, Full Fat, Low Fat, Chocolate, and most recently introduced Super Basic and Unsweetened Oatmilks, all of which offer the same creamy taste, frothy feel and functionality as cow’s milk, while potentially having a lower environmental impact. All Oatly oatmilks and creamers sold in the U.S. are free of the nine major allergens and are vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified and Kosher Certified.

Oatmilk Creamers Flavored OatlyOatly“At Oatly, we’re passionate about all things coffee, and naturally saw an opportunity to bring our expertise to the diverse and popular creamer category,” said Leah Hoxie, senior vice president of innovation, Oatly North America. “As a company, we’re committed to converting cow’s milk drinkers into oatmilk buyers, so we’re excited to now offer fantastic, flavored creamers to people looking for a sweeter, more indulgent coffee experience. No matter consumers’ dietary preferences, it’s our hope that all coffee drinkers can agree with our belief that our new Oatly Creamers deliver superior taste and functionality, just like the rest of our oatmilk portfolio.”

Shoppers can expect to find Oatly Creamers in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more, with a suggested retail price of $5.99.

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