Oatly is launching four new flavors of oatmilk creamers in the U.S., including Sweet & Creamy, Vanilla, Caramel, and Mocha varieties. The debut coincides with rising sales in the plant-based creamer category, which are up 13% in dollars and 9% in unit sales, respectively, over the last 52 weeks, according to Nielsen. Those at Oatly say this initial move into flavored creamers is aimed at reaching new and existing buyers of Oatly's products.
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Oatly Creamers join the brand’s existing lineup of non-dairy milk alternatives available in North America, including Barista Edition, Original, Full Fat, Low Fat, Chocolate, and most recently introduced Super Basic and Unsweetened Oatmilks, all of which offer the same creamy taste, frothy feel and functionality as cow’s milk, while potentially having a lower environmental impact. All Oatly oatmilks and creamers sold in the U.S. are free of the nine major allergens and are vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified and Kosher Certified.
