Molson Coors Names Sergey Yeskov as Incoming Europe President and CEO

Simon Cox, current CEO and Europe president, is retiring at the end of the year after more than three decades in the beer industry, including 16 years with Molson Coors.

Sergey Yeskov, Molson Coors Incoming Europe President and CEO
Sergey Yeskov, Molson Coors Incoming Europe President and CEO

Molson Coors has announced Sergey Yeskov, the company’s current managing director of Central and Eastern Europe, will become the president and CEO of Molson Coors European business unit on January 1, 2022.

A native of Ukraine, Yeskov has held senior leadership positions for Molson Coors throughout the world—delivering impressive business results and building a strong reputation for his people-first approach. Prior to serving as managing director of CEE, he served as the president and CEO of Molson Coors International, overseeing operations in India, Africa, Latin America, Japan, and other markets throughout the world. He also served as chief sales and commercial officer in Molson Coors Canada. Prior to that, he led Molson Coors’ businesses in Croatia and Bosnia.


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“Sergey’s well-rounded experience across geographies and business functions, along with his people-first approach, will be an asset to our Europe team and for our entire global business,” says Molson Coors President and CEO Gavin Hattersley. “Under Sergey’s leadership, Molson Coors will continue to build strength for our people and for our business throughout the Europe business unit.”

Simon Cox, the current CEO and Europe president, is set to retire at the end of the year after more than three decades in the beer industry. A master brewer by training, Cox worked for Molson Coors for 16 years, where he led both supply chain and on trade sales teams, as well as the strategy function in the U.K. before going on to successfully run the U.K. business. He was subsequently selected to run Molson Coors Europe. During that time, he built an impressive record of success, including the acquisitions of Cobra, Sharp’s Brewery, and Aspall Cyder.


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