Smucker has announced the closing of a $5.6 billion transaction to acquire Hostess Brands. The transaction includes the Hostess sweet baked snacks brands, including Hostess Donettes, Twinkies, CupCakes, DingDongs, Zingers, CoffeeCakes, HoHos, Mini Muffins, and Fruit Pies, and the Voortman cookie brand, along with manufacturing facilities in Emporia, Kan.; Burlington, Ont.; Chicago, Ill.; Columbus, Ga.; Indianapolis, Ind.; and Arkadelphia, Ark. (which is currently under construction), as well as a distribution facility in Edgerton, Kan. In conjunction with the transaction, approximately 3,000 employees will join Smucker.
“We are excited to formally welcome Hostess Brands and for the tremendous opportunity we have with the combined capabilities our businesses offer,” says Mark Smucker, chair of the board, president, and chief executive officer. “Consumers’ increasing reliance on snacking to fit lifestyle needs and convenience choices has expanded the occasions where the category can deliver, and the sweet baked goods category is one of the largest and fastest growing in the industry. With the Hostess acquisition, we have a strong position in this highly attractive segment with popular brands that consumers love.
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“In addition, the synergy of our businesses creates a compelling platform to drive sustainable growth. Hostess offers an expanded distribution model, including strength in the convenience store channel; a robust innovation engine; and extensive manufacturing capabilities. This is complemented by the strong retailer relationships in the grocery and mass channels we have at Smucker, along with our advanced commercial organization, highlighted by our industry-leading consumer insights and marketing and our continuous productivity approach. The combination of these capabilities positions us to deliver on the aspirations we have for the business.”