New "smart" label

To determine which products qualify for the label, Frito-Lay consulted with Dallas health and fitness guru Dr. Kenneth Cooper, founder of Cooper Aerobics Center. Dr. Cooper’s guidelines for a 1 oz serving include 150 calories or less, less than 35% of calories from fat (usually 5 g or less), less than 7% of calories from saturated fat (usually 1 g or less), 0 g of trans fat, and 240 mg or less of sodium. Frito-Lay’s baked line of Lay’s, Doritos, and Ruffles will bear the icon initially, with additional products added later.