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OFF THE SHELF: Safeway scores with own-brand salty snacks

Jim George shows a good example of an increasingly frequent development: a private-label package that out-innovates the national brands.

Feb 17, 2011

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

Safeway

Researched List: Engineering Services Firms

Researched List: Engineering Services Firms

List: Digitalization Companies From PACK EXPO

List: Digitalization Companies From PACK EXPO

Through the Line: Packaging and Processing

Through the Line Podcast: Upscaling the Automated Food Manufacturing Workforce

As machines take over the most repetitive and labor-intensive tasks, employees are empowered to take on responsibilities that require critical thinking, adaptability, and collaboration. In this future-forward environment, line workers become system stewards. Maintenance techs evolve into automation specialists.

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Pellet and Extruded Snack Fryer

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FlavorWright All-in-One Seasoning and Coating System

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Enhanced Bone and Contaminant Detection

Sanitary Drum Filling System for Viscous Food Products

Sanitary Drum Filling System for Viscous Food Products

Researched List: Engineering Services Firms

Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!

Researched List: Engineering Services Firms

List: Digitalization Companies From PACK EXPO

Looking for CPG-focused digital transformation solutions? Download our editor-curated list from PACK EXPO featuring top companies offering warehouse management, ERP, digital twin, and MES software with supply chain visibility and analytics capabilities—all tailored specifically for CPG operations.

List: Digitalization Companies From PACK EXPO

Products

Vanmark

Hydrocutter for Curly Fry Production

Vanmark's Helix Hydrocutting System is a high-volume hydrocutter designed with stacked twin cutting heads, toolless blade changes, and a yield of up to 92% sellable product.

Wetback Scotch Marine Boiler Series

Ribbon Blenders

Pro Food World ProFood World October 2025

ProFood World October 2025

Pro Food World 2025 PACK EXPO Processing Showcase

2025 PACK EXPO Processing Showcase

Pro Food World 2025 PACK EXPO Facilities & Infrastructure Directory

2025 PACK EXPO Facilities & Infrastructure Directory

Pro Food World ProFood World August 2025

ProFood World August 2025

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Downloads

Enticement Images 1080x1080 Pfw Facility Construction Ebook 2025

F&B construction strategies that beat market uncertainty

Pmg Power Processing

Researched List: Powder Processing and Packaging Suppliers

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Inspection Detection Innovations Report

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Palletizing Innovations Report