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OFF THE SHELF: Safeway scores with own-brand salty snacks

Jim George shows a good example of an increasingly frequent development: a private-label package that out-innovates the national brands.

Jim George
Feb 17, 2011

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:


Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

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Safeway
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