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Bud Light kicks off football season with team-specific packaging

Continuing its annual tradition of creating specially designed NFL season packaging, Bud Light has introduced aluminum cans and bottles with designs that celebrate 28 NFL teams.

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Just in time for the return of the NFL season, Bud Light has announced that it will continue its tradition of NFL team-themed packaging. This season, Bud Light will be available in both cans and aluminum bottles specifically designed to help football fans celebrate their favorite team. In total, there will be 28 new designs to celebrate 28 NFL teams across the country and a special 36-pack with all 32 NFL teams represented.The updated looks are already on shelves in certain markets and will be available nationwide in late August 2017.

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Break out of the ordinary: see what’s new in food packaging & processing
Liquid Foods Innovations Report
Welcome to the inaugural Packaging World/ProFood World Innovations Report on liquid food packaging, drawn from nearly 300 PACK EXPO International booth visits (Chicago, Nov. 3–6, 2024). Our editors highlight the most groundbreaking equipment and materials—supported by video demos—that promise to transform how liquid foods are processed, packaged, and delivered.
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Liquid Foods Innovations Report