The answer: a tri-fold hang tag holding a small packet of the malts that make the beer so distinctive. The 6 g of malts are clearly visible through a die-cut panel window in the hang tag. The tag is applied to six-packs by beer distributors.
Produced by WS Packaging Group (www.wspackaging.com), the tags are offset printed in four colors and include an aqueous rub-resistant clear coat. The malt packs are held in place with a fugitive hot-melt spot glue, which is also used to keep the tri-fold tag closed until the consumer opens it. Copy on four of the tag’s six panels extol the benefits of including slow-roasted malts as a beer ingredient.
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