U.K. rugby icon Jonny Wilkinson CBE (Member of the Most Excellent Order of the British Empire) has launched his own brand of kombucha, N°1 Kombucha, with Pearlfisher London bringing the brand to life. After a spectacular career playing at top-level performance, Jonny Wilkinson’s focus is now on overall wellbeing in mind and body, and he is an advocate of the benefits of living foods to help achieve this. Linked to numerous health benefits and full of live cultures, N°1 Kombucha is a sparkling, fermented drink that is said to naturally nurture and enrich from the core.
Pearlfisher was tasked with building a powerful new brand that brings a fresh perspective to healthy living, starting with a high-quality kombucha—with the potential to extend beyond—but always with a meaningful connection to Jonny.
Says Yael Alaton, Chief Strategy Officer, for Pearlfisher, “This project was all about bringing the benefits of living foods to everyone on an everyday level. Jonny’s universal appeal was essential to positioning the brand as an iconic leader in kombucha—a category that is currently fragmented and relatively unknown but growing fast. The iconic idea at the heart of the brand is about celebrating life and encouraging consumers to embrace a healthy lifestyle.”
