Wrigley believes Cadbury may have broken competition rules with the
launch of a new line of gum. In two months, Cadbury has gained 12
percent of the UK gum market, and Wrigley may be upset about perceived
positioning preference by retailers. While Wrigley dominated the
chewing gum market, Cadbury is much more powerful in the confectionery
market as a whole in the United Kingdom, and has greater influence with
food retailers and newsagents.
In Britain, Wrigley is taking Cadbury to court
Two major chewing gum makers may be waging a legal battle if Chicago-based Wrigley has its way.
May 31, 2007
Proteins Innovations Report
Discover cutting-edge protein packaging innovations from PACK EXPO International 2024! Our editorial team spotlights hygienic equipment and materials designed for the demanding protein sector. From IP66-rated washdown systems and all-servo chub packaging to advanced auto-bagging technology and compostable trays replacing EPS, this report reveals how manufacturers are addressing clean, safe design while improving efficiency.
Take Me There
Break out of the ordinary: see what’s new in food packaging & processing
<strong>At PACK EXPO Las Vegas you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in food packaging and processing.</strong>
REGISTER NOW AND SAVE!
