Coca‑Cola is building a new fairlife production facility in Webster, N.Y., as part of the brand’s continued expansion in the Northeast market. The $650 million, approximately 100-acre facility will source milk from local co-operatives to produce fairlife’s dairy-based beverages before distributing them to retailers across the region.
The company expects to break ground on the facility in the last quarter of this year. It projects construction to be complete and the site to be operational by the fourth quarter of 2025.
fairlife was launched in 2012. Since then, the company has exceeded $1 billion in annual retail sales. Coca‑Cola had been a strategic partner to fairlife since its launch and acquired the company in 2020.
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“Consumer demand for fairlife products is at an all-time high, and a new production facility will allow us to significantly increase capacity and deliver fairlife to even more households across the country,” says fairlife CEO Tim Doelman. “As we continue to grow in the Northeast, Webster’s proximity and access to best-in-class dairy farmers make it an excellent location to support our next phase of growth in the region and beyond. We are sincerely grateful for the collaboration from Governor Hochul and her administration throughout this process.”
“This decision by fairlife to expand their operations in Monroe County marks the next chapter in New York’s agricultural success story,” New York’s Governor Hochul says. “New York’s dairy industry serves as a crucial economic engine for our state, and this $650 million investment from fairlife will create jobs and economic impact, particularly in the Finger Lakes.”
