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Bud Light first beer to add on-pack ingredient label

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Editor, Packaging World
Bud Light became the first beer in the U.S. to add a comprehensive on-pack serving facts and ingredient label, with the unveiling of a new secondary packaging design that hit stores in February.

In every aspect of their lives, people are demanding more and more transparency, and Bud Light wants beer drinkers to have more information when it comes to choosing their brew, right at their fingertips on the packaging.

Bud Light says it aims to elevate the beer category with this move toward more transparency. In addition to listing the ingredients, the packaging will also include: serving size, calories, total fat, saturated fat, trans fat, carbohydrates, sugars and protein.

“While ingredient labels are not required, consumers deserve to know more about their beer. We brew Bud Light with the finest ingredients and we’re happy to proudly display them on our packaging,” says Andy Goeler, vice president of marketing at Bud Light. “When people walk through a store, they are used to seeing ingredient labels on products in every aisle, except for the beer, wine and spirits aisle. As the lead brand in the category, we believe increasing on-pack transparency will benefit the entire beer category and provide our consumers with the information they expect to see.”

Bud Light brewmasters take pride in using four essential ingredients to brew the light lager: hops, barley, water and rice – the ingredients the company has been using since 1982. Beer drinkers trust that every time they reach for a Bud Light, they know what ingredients are inside and will get the crisp, refreshing taste they know and love. Now, Bud Light is putting that information on packaging for everyone to see.

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